{"id":4937,"date":"2022-06-08T13:01:40","date_gmt":"2022-06-08T13:01:40","guid":{"rendered":"https:\/\/sentientnomad.ahadjisa.com\/?p=4937"},"modified":"2024-01-31T13:08:14","modified_gmt":"2024-01-31T13:08:14","slug":"elevating-the-biscuit-experience","status":"publish","type":"post","link":"https:\/\/sentientnomad.ahadjisa.com\/index.php\/2022\/06\/08\/elevating-the-biscuit-experience\/","title":{"rendered":"ELEVATING THE BISCUIT EXPERIENCE"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4937\" class=\"elementor elementor-4937\">\n\t\t\t\t<div class=\"elementor-element elementor-element-19a3a59 e-flex e-con-boxed e-con e-parent\" data-id=\"19a3a59\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1c4d8fa elementor-widget elementor-widget-image\" data-id=\"1c4d8fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/sentientnomad.ahadjisa.com\/wp-content\/uploads\/2023\/12\/happy-young-black-woman-at-outdoor-coffee-shop-2023-11-27-05-37-15-utc-copy-1024x683.webp\" class=\"attachment-large size-large wp-image-4948\" alt=\"sentientnomad\" srcset=\"https:\/\/sentientnomad.ahadjisa.com\/wp-content\/uploads\/2023\/12\/happy-young-black-woman-at-outdoor-coffee-shop-2023-11-27-05-37-15-utc-copy-1024x683.webp 1024w, https:\/\/sentientnomad.ahadjisa.com\/wp-content\/uploads\/2023\/12\/happy-young-black-woman-at-outdoor-coffee-shop-2023-11-27-05-37-15-utc-copy-300x200.webp 300w, https:\/\/sentientnomad.ahadjisa.com\/wp-content\/uploads\/2023\/12\/happy-young-black-woman-at-outdoor-coffee-shop-2023-11-27-05-37-15-utc-copy-768x512.webp 768w, https:\/\/sentientnomad.ahadjisa.com\/wp-content\/uploads\/2023\/12\/happy-young-black-woman-at-outdoor-coffee-shop-2023-11-27-05-37-15-utc-copy-1536x1024.webp 1536w, https:\/\/sentientnomad.ahadjisa.com\/wp-content\/uploads\/2023\/12\/happy-young-black-woman-at-outdoor-coffee-shop-2023-11-27-05-37-15-utc-copy-2048x1365.webp 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7a7de0d e-flex e-con-boxed e-con e-parent\" data-id=\"7a7de0d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d17d298 elementor-widget elementor-widget-heading\" data-id=\"d17d298\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">ELEVATING THE BISCUIT EXPERIENCE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5307f61 elementor-widget elementor-widget-spacer\" data-id=\"5307f61\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-492ee3f elementor-widget elementor-widget-text-editor\" data-id=\"492ee3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In the world of consumer products, packaging serves as the face of a brand\u2014a silent yet powerful communicator that can captivate and entice potential buyers. Sentient Nomad, has worked on various biscuit brands for Mass Industries.<\/p><p>We aimed at crafting packaging designs that not only protected the biscuits but also mirrored each brand&#8217;s identity. The objectives were clear: to create packaging that not only stood out on store shelves but also forged an emotional connection with consumers.<\/p><p>\u00a0<\/p><p>We engaged with focus groups and conducted consumer studies. This feedback loop allowed for refinement, ensuring the packaging resonated with the target audiences and reflected their preferences.\u00a0<span style=\"color: var(--ast-global-color-3); font-style: inherit; text-align: var(--text-align); background-color: var(--ast-global-color-4);\">The designs underwent numerous iterations, with Sentient Nomad working closely with each biscuit brand. Fine-tuning details and making adjustments were integral in perfecting the packaging designs.<\/span><\/p><p><span style=\"color: var(--ast-global-color-3); font-style: inherit; text-align: var(--text-align); background-color: var(--ast-global-color-4);\">\u00a0<\/span><\/p><p>We also created TV and Radio commercials, as well as organized nation-wide brand activations.<\/p><p>At Sentient Nomad, our packaging design isn&#8217;t merely about aesthetics\u2014it&#8217;s about creating an impactful consumer experience. It&#8217;s about crafting packaging that doesn&#8217;t just hold a product, but elevates the entire brand narrative, leaving a lasting impression and fostering brand loyalty.<\/p><p>\u00a0<\/p><p>\u00a0<\/p><p>The brands include: Bonita biscuits, All Day biscuits and Lola.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c108a5 elementor-widget elementor-widget-spacer\" data-id=\"3c108a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d56162b e-flex e-con-boxed e-con e-parent\" data-id=\"d56162b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-22bb3d6 elementor-widget elementor-widget-text-editor\" data-id=\"22bb3d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>PRODUCTIONS<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f5e59cb e-flex e-con-boxed e-con e-child\" data-id=\"f5e59cb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3cc8ca3 e-flex e-con-boxed e-con e-child\" data-id=\"3cc8ca3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-858c47a elementor-widget elementor-widget-video\" data-id=\"858c47a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/bnGZRi7HBGQ&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-34f9f75 e-flex e-con-boxed e-con e-child\" data-id=\"34f9f75\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-835f45a elementor-widget elementor-widget-video\" data-id=\"835f45a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/QFX1Qk1nZlg&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The new designs captivated consumers, reflecting the brand&#8217;s essence and commitment to an enhanced consumer experience.<\/p>\n","protected":false},"author":1,"featured_media":4967,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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